The WIETA Code of Conduct: Proposal for a Complementary Regulatory Model for Labor Relations in Brazilian Vitiviniculture

The trade of supposedly more elite products does not necessarily imply that the production chain is structured in a sustainable manner with regards to labor relations. In month February 2023, dark side grape and wine sector southern region Brazil came light as cases basic rights violations were uncovered, including records work conditions analogous slavery. This gives rise discussion about inadequacy strictly mandatory state-driven regulatory model implementation rights. this scenario, aims evaluate whether, order establish complementary self-regulation co-regulation practices, privately natured code conduct, inspired by South African WIETA model, would be viable. For purpose, logical-deductive method employed, aided review literature on global local context sector, well data concerning positioning improvements working conditions. It proposed that, drawing from experience Africa social economic similarities, there virtuous inspiration for Brazilian agents create conduct prioritizes decent sustainability pillars, without neglecting reputational recognition profitability.